Advertising Tips for Businesses New to Podcasting

According to Webster’s Dictionary, podcasting is the word of the year for 2005. Apple CEO Steve Jobs declared that over 10M iPod units have been sold and 80% of this has been racked up in 2004 alone. That doesn’t even take into account the rest of the MP3-MP4 market where spawns and imitations of iPod are sold for cheaper prices. Obviously, if a company wants to find a direct way to reach its target market, going live through podcasting is the only way to do it.

Fearless Prediction about Podcasting
The head honcho of Apple, the pioneer company in the MP3/MP4 audio player industry, believes that although podcasts are likely to remain free, users however must start getting used to having their feeds littered with commercials or advertisements. On the other side of the disc, experts believe that the future might see podcast providers charging their customers for specialized content.

Why Advertise through Podcasts?

Groundbreakers – In spite of the phenomenal popularity of iPods, it’s still considered as new technology. Thus, the podcast generation is made up of members unafraid to take the lead in technology and other fields. These people are always updated about what’s going on around them and are always “in the know”. If that matches the characteristics of your target market, you know what to do next.

Interest Guaranteed – Podcast ads lasts less than half a minute. Since these ads are so short, listeners wouldn’t bother skipping them. If your ads are placed at the beginning of the podcast, your ads are sure to be heard, whether the listeners intend to or not.

Perfect Match – If your ad’s significantly related to the podcast theme, your listeners would surely welcome hearing about your product, too.

Tips on Creating the Perfect Podcast Commercial

Keep it Short but Sweet – Time is of the essence; if you choose to make your commercial more than 15 seconds or 20 seconds tops, the length of your ad would force your listeners to skip it completely.

Simplicity is the Key – You have their attention, so there’s no need to accessorize your ad with sound effects. Get the message across in a straightforward manner.

No Funny Voices – Act natural. Podcasters are looking for great content, no more and no less.

The Last Tip:
It’s always better to have your ad placed at the beginning, or if possible, in the middle of the podcast. If it’s at the end, your listener might simply choose to end the session immediately without bothering to listen to the rest of your ad.


PodCast or Vblog

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1. WhitePaperSource™ - Marketing with White Papers
... Wehr also cites the most misunderstood fact about podcasting: "We find that people think 'garage-band' and the 'kids' when they hear the word podcasting. Look around any airport, commuter train, or ...
http://www.whitepapersour ...-and-whitepapers.html

2. Family First: Technology
... for use in their classes. Podcasting has become a very popular ... of the greatest rock-n-roll band of all time, The Beatles ... get one or two dollars at a garage sale? Today's Family First ...
http://www.familyfirst.com/technology.php

3. Registration Pre-Conference Sessions, TRLD 2007 Conference
... For extra digital adventure, explore Garage Band and iWeb. Experimenting is encouraged ... ... students. Topics include blogging, wikis, podcasting, RSS, social bookmarks, and more. This ...
http://www.trld.com/preconferencesessions.htm

4. DrBacchus’ Journal » 2006 » January
... Comments (4) Apache & Tech & WordPress & Podcasts 29 Jan 2006 08:20 am Podcasting, Garage Band, Audacity, Wordpress, and my patience Things Ive learned so far this weekend. 1) It is a much better ...
http://wooga.drbacchus.com/?m=200601

5. Vegan Radio
... Since podcasting limits our ability to use original music on major labels, Derek recorded his own version using an electric acoustic guitar and garage band software and loops. download show Contents ...
http://veganradio.com/?num=2

6.
http://p6.hostingprod.com/@www.ventureblog.com/

7. ShoBizNewsyNews
... of quality, original animated content in the podcasting world, I knew that there was a hole that ... ... microphone and a spit screen. I use Apple's "Garage Band" for the recording application. After ...
http://showbiznewsynews.com/

8. PRWeb™ Podcast :: Press Release Podcasts
... concert in Second Life. The band's real life performance on ... and podcasting. Technology: Podcasting - Podcast Date: Mon, 30 Oct ... History" is the new album by garage rock trio Team Rockit. Music ...
http://prwebpodcast.com/index.php?offset=120

9. Intrascopic Media
... of the podcasting creation and distribution market seems to be a focus. Elizabeth just mentioned the fact that the best podcast creation tool out there (Apples Garage Band) cant even ...
http://www.intrascopicmedia.com/

10. iProng - iPod Garage evolves into iProng on Monday! :: iPod, iTunes, Podcast...
... paragraph 2. The word that didn't exist was "podcasting" of course... Nate April 27, 3:45 PM EDT I ... ... iTunes, iTunes Music Store, iPhoto, and Garage Band are trademarks of Apple Computer, Inc ...
http://www.iprong.com/article.php?id=1260

11. PA Pundits Official Podcast
... Categories: Podcasting Blogger Interviews Special Edition Archives: May 2006 April 2006 March 2006 Blogroll Podsafeaudio Garage Band Podcast Alley Meta: Login RSS Comments RSS Valid XHTML XFN ...
http://podcast.papundits.com/

12.
http://riseofthephx.com/

13. Roger's Page
... choirs, played in the school band, learned to play guitar, and ... April 20, 2006) Speech #2 - Podcasting (May 25, 2006) Thought #1 ... September, 2003. April 5 - Garage door painted August 2 - Roger ...
http://www.rocemabra.com/roger/

14. The Association Of Independents In Radio [ Member Directory ]
... Sound Editing and Mixing, Tape Syncs, Podcasting, Print Reporting, Public Radio, Equipement ... ... ISDN etc, Minidisk Recorders, Soundtrack Pro, Garage Band, Audacity Media Experience : Audio Art ...
http://www.airmedia.org/a ...erList.php?sIndex=All

15. prod & ponder » 2006 » June
... Happily, Garage Band does everything I need, with added podcasting-related features and a much cleaner interface. ProfCast. I saved the best for last. Its the holy grail of academic podcasting ...
http://www.prodandponder.com/?m=200606

16. Podcasts : Blog Design for Small Business; Wordpress Blog Design
... you might have guessed is whay you should be podcasting. IÄôll ge the show notes up asap. Running ... ... Wade Mashup: Imagine Sung by George Bush Garage Band SoloTool of the Week: Audacity Äì Free ...
http://savvysolocast.com/

17. Mac Tips Daily! #53 - Garage Band 3 Exporting - thinkmac.net
... Home Mac Tips Daily! #53 - Garage Band 3 Exporting Mac Tips ... or Direct Download G arage Band 3 from the iLife 06' suite is ... of features to really make podcasting easy. However, one thing it ...
http://www.thinkmac.net/b ...band-3-exporting.html

18. Make money tips
... of Subscribers; Make money podcasting ... Lifehacker Flickr Tips ... center.com/make-money-covers-band-equipment.html Cached ... html Cached - Similar pages Garage Sales! Organizing Your Yard ...
http://536.xkhai2.info/

19. Business Performance Coaching » Rant
... plus the updates to iMovie, iDVD HD, iTunes, Garage Band and iPhoto are really stellar because of the ... ... Development Business Plans Business Podcasting Business Tips and Traps Podcast Buying A ...
http://sbishere.com/category/rant/

20. F's GarageÔºöPodCastingÅÆÉìÇÉçDZïÈñãÅÅÆÂåÊúõ
WebÇíÂøÉÅ®ÅóÅüÄÅÉìÇÉçÇÔºÜÉÜÇØÉéÉÇɺŴÈñ¢ÅôÇãÊÄùÅÑŧÅç by F-shin [ Åì ...
http://www.milkstand.net/ .../archives/000698.html

21. Rise of the PHX
... Tech Post (22) Worthy Musica! CD Baby in AZ Garage Band Pod Safe Music Network Worthy PodCasts ... ... And Irresistible Husband Is... by Ken Nair Podcasting: Do It Yourself Guide by Todd Cochrane Story ...
http://www.riseofthephx.com/

22. F7 Sound and Vision - Links to Useful and Interesting Web Sites.
... org - Adam Curry's site which is all about podcasting. Tom Parish - see info in the "Friends of F7 ... ... a man and his struggle with the neighborhood garage band. Filled with mp3 audio examples and a very ...
http://www.thundersounds.com/gal.htm

23. PR 2.0 - Silicon Valley
... and Sergey Brin, to go from a garage to a market value of about ... and talented writers decided to band together to cover the rapidly ... cover all things related to podcasting and video blogging. Whether ...
http://briansolis.com/

24. DJSkyler.com
... things I once kept in a leaky garage were literally eaten away by ... is a prime example of what podcasting can be: an opportunity for ... Idol Howard Jones Greg Kihn Band Nick Lowe Eddie Money Randy ...
http://www.djskyler.com/

25. The Modern Age
... Boy In a Rock n Roll Band by The Pierces (Wonder who ... photographs photography podcasting pop stars project runway ... the Diction From Underground Garage Dream Gawker Hard Glitter ...
http://www.themodernage.org/

26. The Daily Drivel
... Keep Your Distance - Amphibians 2 Car Garage - Cool Waters Band Gonna Be - Chrissy mp3 The New Studio ... ... is a proud member of The Association of Music Podcasting. All music played with permission. Please ...
http://www.dailydrivel.net/

27. Notes from UniqueTracks
... GarageBand for podcasting. It does seem very easy to get up and running with a podcast very fast. One thing about GarageBand that has always bothered me is its name. A true garage band really is ...
http://www.uniquetracks.com/blog/

28. Musician's Cooler: Where Musician's Trade Advice: Promoting Your Band With P...
... the Podsafe Music Network. There are other sites such as Garage Band (www.garageband.com) that also have ties to sites based on podcasting (www.gcast.com in Garage BandÄôs case). I also am not ...
http://www.musicianscoole ...promoting_your_1.html

29. Garage Band: See what people are saying right now on Technorati
... ol) Swedish (Svenska) Turkish (Tºrkße) Vietnamese (Ti·øng¬Vi·ªát) Related tags for Garage Band podcasting, mac, macintosh, riaa, apple, podcast, itunes, recording, music, ascap Sponsored Links ...
http://www.technorati.com/tag/Garage+Band

30. redhat.com | (Graphic) Design exposed
... Design books that inspire us Podcasting in open source The ... turn up in a poster for a band, verbatim, with no credit ... Illustrator is kind of like my garage...and Photoshop is like my ...
http://www.redhat.com/mag ...6/features/designbum/